BIG IDEA In A Few Words

The history of innovation is full of inventors engaged in compounding and transposing ideas. Good ideas are often mash-ups of existing but seemingly unrelated concepts. Gutenberg built on his knowledge of winepresses to create a printing machine capable of mass producing words. The biggest problems we need to solve now require the expertise of people from different backgrounds who bridge the gap between different disciplines. Effective innovators understand the importance of existing trend lines asking, “What will not change?” This is “surfing the exponentials,” which enables innovators to ride trend waves toward faster, cheaper and better ways to solve problems.

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