Introduction:
Seize the Vuja dé

BIG IDEA In A Few Words

Vuja dé is the ability to look at something familiar like you have never seen it before. The lack of vuja dé makes disruptive ideas hard to imagine. It causes us to defend underperforming structures and resist potentially breakthrough ideas. When people believe a conclusion is true they are also very likely to believe arguments that appear to support it, even when those arguments are unsound. We are blind to our own blindness. This is why it is so hard to break out of our entrenched patterns of thought and action and why vuja dé is so important.